The top social media questions marketers want answered can be summarized in the following keywords: tactics, engagement, measurement, tools and strategies— in that order. As the social media marketing industry continues its massive expansion, the needs of marketers shift. Below are the top issues marketers are facing today with social media marketing. At least 83% of marketers surveyed felt they are struggling to answer all of the following questions:
#1: TACTICS: What social tactics are most effective?
The number-one question marketers want answered (90%) is which tactics work best.
This high number is likely in response to the constant changes taking place across many
social networks.
#2: ENGAGEMENT: What are the best ways to engage my audience with social
media?
Figuring out how to best connect with people remains high on the list of questions
marketers want answered (88%). As more and more businesses become social, those
who best engage will stand out.
#3: MEASUREMENT: How do I measure the return on my social media investment?
A significant 87% of marketers want to know how to measure their return on investment
for social media activities. This question has been top of mind for marketers for the last
three years. Clearly very few marketers have figured this one out.
#4: TOOLS: What are the best social management tools?
As interactions increase and newer social networks continue to grow, the need for tools
to simplify the job of social media marketers becomes more important. A whopping 84%
feel like they don't know what tools are best.
#5: STRATEGIES: How do I create a social strategy?
Creating a social strategy is still a major concern for marketers (83%). This is a positive
indicator that marketers are now thinking about social media within the larger umbrella
of marketing and trying to determine smart strategies.
