With 1.3 trillion dollars of annual buying power, millennials are now the driving force behind our economy.  If you own your own business, successfully reaching and getting a response from this demographic is probably easier than you think. 1. Mobilize Yo …

Apps are no longer considered merely a “branding exercise” for small businesses. Business owners are becoming wise to the marketing power a well-designed, intuitive app can bring. From simplifying online purchases to providing easy-to-access information, t …

What does it take to make a business out of an Instagram account? The entrepreneurs behind three successful accounts dished to CNBC about their top tips for becoming an Insta-boss.  For Ali Maffucci, it all started when her mom "spiralized" zucchini into …

Don't skip out on marketing because you think you can't afford it. You can't afford to fail at marketing, so use these budget-friendly ideas to build your business. 1. Get promotional business cards made by a discount printing service. Leave them everywher …

The dawn of marketing’s new golden age Marketers are boosting their precision, broadening their scope, moving more quickly, and telling better stories. March 2015 | www.iYap360.com Alvin Merrifield Science has permeated marketing for decades. Fans of th …

Those touchy-feely relationships with salespeople are giving way to researching, choosing and purchasing products over the Web. Digital marketers are claiming the customer relationship, including the sales conversion, and that will cost an estimated one mi …

The top social media questions marketers want answered can be summarized in the following keywords: tactics, engagement, measurement, tools and strategies— in that order. As the social media marketing industry continues its massive expansion, the needs of …

Promote enticing Deal Offers, send direct to Social Feeds, Email Boxes, Mobile Texts & Voice/Video Bites for FREE on iYap!  Get the message out quick, JUST YAP IT & promote to the world. Why iYap? In today’s viral world there is an overabundance …